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Metadata that contains the description of the web page and the website summary is usually displayed by the search engines in the search results page. That’s why it’s our responsibility in making completely sure that its details and accuracy are spot on, since this can determine if users will even decide to visit our website or not.
Obviously, search engines today have caught onto that and also minimized their focus on metatag. Although these are still important and factored in when it comes to indexing pages online, and assigning them visibility and search engine rankings. Plus, search engines like Google also modify and ‘covertly’ alter their algorithms often, so it’s nearly impossible now to catch on to anyways to “trick” the search engine long term into giving us unfair rankings.
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